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The Fall of Cable TV

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Gage Terrian, Writer

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During the 1950’s, cable TV was in its golden age with over 58.4 percent of homeowners paying for cable television. Since then, cable TV has increased to 97.8 percent of homeowners in America subscribing in 2008.

Sadly, over the course of the last 10 years, cable television has shown a decline in viewership; last quarter they lost 3.8 percent of their viewers and are expecting to lose four percent of their customers in the next quarter, according to Business Insider.

At first cable companies thought this was just a trend since there were new ways to stream TV and movies such as Netflix, Amazon Prime, and Hulu. They figured it would blow over and they would arise back on top, retaking control as the main form of TV viewership.

With this ignorance towards new ways of streaming movies, big cable companies took a huge hit in viewership losing 11 million viewers since 2012, according to Business Insider, and this huge decline could eventually destroy their businesses.

Another big factor in the decline of cable TV is the increase of prices. According to USA Today, cable TV prices are rising at twice the rate of inflation, making it too expensive for some of their regular viewers. It is clear that if cable prices continue to increase and the companies persist in losing viewership, in 20 years, cable TV might not even be around. Then, people will have to rely on the internet to view and stream movies and television.

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The Fall of Cable TV